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Financial Planning and Management
Profitability for many real
estate businesses is razor-thin. A keen appreciation of the numbers behind the numbers can give you the edge you need. This
course delivers the critical decision-making tools needed to focus on increasing profits while offering top-notch services.
Real-life examples and case studies show how these techniques can be smoothly integrated into the daily operation of your
business. You'll also discover how to set financial objectives to achieve superior performance.
Identify
those factors affecting the value of a firm. Forecast future revenues for your firm. Develop
an expense budget and Chart of Accounts to monitor your firm's performance. Calculate your firm's
break-even point. Analyze the effects of operational changes to your firm's bottom line through
a variety of case studies.
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Strategic Business Management
The
long-term success of your business is directly related to the quality of your planning efforts and your ability to implement
those plans. Effective planning is a thorough process approached in a step-by-step fashion. It is the road map
for all of your marketing, recruiting and compensation efforts. Identify and implement the responsibilities
of a manager. Create a vision for your office/ firm and implement it into your daily management activities.
Conduct a complete situational analysis of your market area (including competitive analysis and competitive
advantage). Integrate results, observations, opportunities and challenges from the situational analysis
into the short-term and long-term goals of your office/firm. Refine and set annual goals for your office/firm,
including image, marketing, sales, market share, recruiting, development, etc., and determine their impact on your management
responsibilities. Create a weekly "time block" schedule system to manage your office/firm.
Identify where you need to spend more or less time. Redefine your management responsibilities
and revisit your vision to ensure that all are in alignment.
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Marketing for Competitive Advantage
Successful managers
realize that a great amount of marketing expense is wasted if you don't know where to invest marketing dollars to attract
the most profitable customers. Finding your best customers becomes much simpler once you determine the true market identity
of your office/firm and the unique competitive advantage you offer to a specific customer base. This Course will show you
how to identify your competition, understand your customers, position your office/firm for the greatest marketing impact,
and price your services to reflect your identity. Review your vision to ensure alignment with your marketing
priorities. Identify the current position of your company/office or team in the marketplace and determine
your desired position. Personalize the five Ps of marketing to support your vision, and create a marketing
plan for your office/firm. Identify your current market position and determine your desired position. Identify
target markets that are consistent with your vision and marketing plan. Select the people responsible for each
part of the marketing plan, assign responsibility, and create accountability. Apply new knowledge in
developing a customized marketing plan. Measure your results, as compared to your vision and marketing objectives
and re-plan, if necessary.
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Empowering People Through Real Estate.
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